Posts from —
October 2008

Reputation: More Important Than Brand

Written by Paul on October 30th, 2008

This is a guest post by Thursday Bram, a freelance journalist currently located in Laurel, MD.

As you’ve built your business, you’ve put a lot of effort into building a brand. You have a logo, a website, and a business card establishing who you are and what you do. But there is one thing more important than your brand: your reputation. With a poor reputation, putting more work into your brand just isn’t worth the time.

Warren Buffett understands the importance of …

Revisiting Drucker: What Gets Measured Gets Managed

Written by Paul on October 26th, 2008

Seems that everyone’s interested in analytics these days — well, maybe not interested, but there sure are a lot of people talking about analytics on the web these days. Regardless, it’s great to see that people are starting to see the value of clear dashboards and actionable metrics. Though, I do wonder how they made decisions without all the fancy new dashboards that are available out these days.

Peter Drucker once said, “What gets measured, gets managed.” Let that sink

Making money on the web, a brief howto

Written by Paul on October 22nd, 2008

If you’re a business and you’re on the web, chances are that you’ve heard all about the importance of having a RSS feed, newsletter signup, social networking links and a million other things. More importantly, you’ve probably installed a bunch of these on your site without considering how you’ll actually use them to make some money. (After all, isn’t that why you decided to get your business on the web in the first place?)

Based on a number of websites I’ve …

Businesses, enjoy the fire sale.

Written by Paul on October 20th, 2008

It’s interesting to note that many of the people that handed out business advice when the going was good have strangely gone quiet now that things aren’t looking so good on Wall Street. The reality of the current situation is that entrepreneurs still have to wake up every morning, head to work and pave a path to a better future.

Most small businesses are already focusing on aggressively cutting costs by streamlining their current business processes and focusing on cash flow …

When Being Behind The Curve Can Be Smart

Written by Paul on October 11th, 2008

A BusinessWeek article points out that tech that doesn’t work won’t let us work. Well said.

Working 90% to 95% of the time is not working. When my company’s services fail to deliver, we don’t get paid—and our customers get angry. When a technology product doesn’t do what it’s supposed to do all the time, we’re stuck. Unfortunately, the technology my company buys fails way too much. But like everything else that makes me angry, I just deal with it.

Website Metrics 101: Conversion Rates

Written by Paul on October 4th, 2008

It’s interesting to watch an increasing number of mom & pop small businesses get online these days. There’s been no shortage of design shops and independent contractors that will charge a few hundred bucks to slap together some images and put up a website for you. Is it really worth it?

Unfortunately, most people have absolutely no idea how to determine whether they actually get any real value out of having a website. Let’s fix that today: read on for a …

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