Posts from —
January 2009

Using web analytics to boost sales

Written by Paul on January 28th, 2009

Today, thanks to the Internet, the amount of data available to any company with a website dwarfs anything you can build yourself. Web analytics programs track nearly everything that happens on a website, keeping a real-time record of how potential customers find the site, how they behave on it, and why they buy (or, more importantly, don’t buy) your stuff.

The wealth of data is so great — you might learn, for instance, that customers in Toronto typically spend three minutes …

How to run a small business

Written by Paul on January 15th, 2009

A couple of weeks ago, I shared my thoughts on how to buy a small business. Since then, a number of people emailed me to ask how to actually run a small business. Easy enough!

First things first, running a “brick & mortar” business is much, much harder than anyone initially thinks. When I first took over my family’s construction company, I thought it was going to be a piece of cake. I mean, how hard can it be to …

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