Posts from —
May 2010

Startup Market Positioning: Less is More

Written by Paul on May 28th, 2010

Looking back at the recent growth of MailFinch, most of the success can be attributed to what the product can’t do. We do very few things but we do those things better than anyone else in the game and we make it drop-dead simple to get started. Now Thomas Thurston, a researcher and consultant based in Portland, Oregon, has come up with a formula that predicts startup success with an 85% accuracy …

Aim for the Little Wins

Written by Paul on May 24th, 2010

It’s been a week since Summit Series wrapped up and I’m finally getting around to processing all of the fantastic conversations I had through the weekend. My favorite people at the event, by far, were the entrepreneurs with a pure tactical mindset. Anyone talking strategy was usually shutdown by a simple tactical question that involved specific calls to action, conversion rates and tools. I loved it.

The harsh reality of entrepreneurship is that successes (whether you’re thinking in terms of revenue, …

Back Office Exposed: Kadavy Inc.

Written by Paul on May 18th, 2010

Here’s a quick interview I did with David Kadavy, “President and Owner of Kadavy, Inc., which is an S-Corporation that houses my web design consulting services, as well as media properties, such as, Flatmate Meetup, and my share of” He seems to have his hands in a bunch of stuff and I wanted to see how he manages to run it all without breaking a sweat.

What is Kadavy Inc?

Kadavy, Inc. is a Media …

Forget automation: Do everything manually

Written by Paul on May 14th, 2010

Jason Cohen’s analysis of “marketplace” business models is fantastic, but this gem is the most important:

But just because automation is the goal doesn’t mean it’s the way to start. The good thing about automation is it’s efficient; the bad thing is you cannot learn because you’re not involved in the process. And at the start, learning is where you should be spending most of your time!

For example, when SpareFoot

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