Posts from —
June 2010

More on the “Thanks BP” project

Written by Paul on June 30th, 2010

A few days ago, I quietly launched a way for people to donate to the Gulf cleanup while taking a jab at BP. We sold ten letters in the first few minutes and it’s steadily grown over the past few days — yesterday, we won the #bpcarescontest.

I started the MailFinch “Thanks BP” project because I wanted to do something more than just donate …

Back Office Exposed: ReTargeter

Written by Paul on June 29th, 2010

I signed up for ReTargeter a few weeks ago after meeting their founder, Arjun Dev Arora, through a few mutual startup friends. They send me a weekly report that shows the number of conversions I get each week and, frankly, it’s a non-zero number. ReTargeter helps me focus my marketing dollars on traffic that has already been to my site and, since MailFinch is a relatively niche site, the majority of my traffic is people that are interested …

For startups, effectiveness > efficiency

Written by Paul on June 17th, 2010

Chris Dixon makes an important point about not over-engineering your product in the early days:

Many products can be built much more quickly and cheaply by settling for good technology plus a bunch of hacks – human editing, partnerships, using 3rd party software – versus creating a perfect technology from scratch.

To this day, most of the work at MailFinch is still manual. Someone has to make sure a document gets printed, folded and stuffed into a …

Back Office Exposed: ZippyKid

Written by Paul on June 3rd, 2010

A few weeks ago, I realized that this site was running slow. Really slow. On average, it took ~3 seconds for any page to load. It was killing my SEO juice and I noticed that I was starting to lose readers left and right. I called my friend Vid immediately and he pointed me to his new service, ZippyKid. The results speak for themselves: I saw a 300% performance improvement once he took over this site.

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