At one point or another, every founder has received the “just focus on traction” advice. And it’s good advice. The problem is that very few founders are also told to learn to “tell a good story” as well. For most people, communication isn’t something you’re born with but it is something you can learn.
When I’m coaching founders on their pitch, I spend the time a little something like this:
- 1/2 time is coaching content (traction, vision, sexy graphs, etc)
- 1/2 time is