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Back Office Exposed

Back Office Exposed: Bingo Card Creator

Written by Paul on July 30th, 2010

If you spend just a few minutes on Hacker News, you’ll come across Patrick McKenzie in one way or another (I’m convinced that he must comment on every single HN post). He lives in Japan and recently left his cushy full-time job to focus on Bingo Card Creator — something he created as a side gig four years ago. Patrick’s always sharing tactical tips on HN but I wanted to know more about how BCC actually worked. If you’ve built …

Back Office Exposed: ReTargeter

Written by Paul on June 29th, 2010

I signed up for ReTargeter a few weeks ago after meeting their founder, Arjun Dev Arora, through a few mutual startup friends. They send me a weekly report that shows the number of conversions I get each week and, frankly, it’s a non-zero number. ReTargeter helps me focus my marketing dollars on traffic that has already been to my site and, since MailFinch is a relatively niche site, the majority of my traffic is people that are interested …

Back Office Exposed: ZippyKid

Written by Paul on June 3rd, 2010

A few weeks ago, I realized that this site was running slow. Really slow. On average, it took ~3 seconds for any page to load. It was killing my SEO juice and I noticed that I was starting to lose readers left and right. I called my friend Vid immediately and he pointed me to his new service, ZippyKid. The results speak for themselves: I saw a 300% performance improvement once he took over this site.

Back Office Exposed: Kadavy Inc.

Written by Paul on May 18th, 2010

Here’s a quick interview I did with David Kadavy, “President and Owner of Kadavy, Inc., which is an S-Corporation that houses my web design consulting services, as well as media properties, such as, Flatmate Meetup, and my share of” He seems to have his hands in a bunch of stuff and I wanted to see how he manages to run it all without breaking a sweat.

What is Kadavy Inc?

Kadavy, Inc. is a Media …

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