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Business Tips

When Being Behind The Curve Can Be Smart

Written by Paul on October 11th, 2008

A BusinessWeek article points out that tech that doesn’t work won’t let us work. Well said.

Working 90% to 95% of the time is not working. When my company’s services fail to deliver, we don’t get paid—and our customers get angry. When a technology product doesn’t do what it’s supposed to do all the time, we’re stuck. Unfortunately, the technology my company buys fails way too much. But like everything else that makes me angry, I just deal with it.

Website Metrics 101: Conversion Rates

Written by Paul on October 4th, 2008

It’s interesting to watch an increasing number of mom & pop small businesses get online these days. There’s been no shortage of design shops and independent contractors that will charge a few hundred bucks to slap together some images and put up a website for you. Is it really worth it?

Unfortunately, most people have absolutely no idea how to determine whether they actually get any real value out of having a website. Let’s fix that today: read on for a …

Screw hand-wavy strategies, focus on being sticky

Written by Paul on September 29th, 2008

Seems like everyone’s talking about innovation these days — isn’t it pretty much a requirement for doing anything that people are willing to pay for? Ditto that for quality, teamwork and strategy. Well, I guess it’s to be expected: it’s much easier to talk about hand-wavy things than to actually get into the bowels of the business and actually measure the stuff that matters so you can actually make educated decisions.

Call it what you want: customer loyalty, customer retention or …

When asking for a discount (or a raise) fails

Written by Paul on September 8th, 2008

I have a friend that recently bought a used car at full price. His excuse: “I asked for a discount but they didn’t give it to me so I gave up.” Sure, he could probably stand to learn a little bit about better negotiating but there is a better way to get a better deal.

It’s no secret that most people have a hard time talking about money — just look at how many bloggers write about ways to ask for …

How to pick an accountant for yourself (or your business)

Written by Paul on August 31st, 2008

Before I say anything else, I want to clarify that I’m not advocating cheating or cutting corners, but I’ve found in my own experience that the difference between a good accountant and a bad one can cost you thousands of dollars. A good accountant recognizes all the costs of running a business, offers tips for good investments (in turn, reducing taxes), and offers advice on how best to grow your personal wealth. Bad accountants miss out on all those things …

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