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Back Office Exposed: Bingo Card Creator

Written by Paul on July 30th, 2010

If you spend just a few minutes on Hacker News, you’ll come across Patrick McKenzie in one way or another (I’m convinced that he must comment on every single HN post). He lives in Japan and recently left his cushy full-time job to focus on Bingo Card Creator — something he created as a side gig four years ago. Patrick’s always sharing tactical tips on HN but I wanted to know more about how BCC actually worked. If you’ve built …

Example Product Roadmap

Written by Paul on April 21st, 2010

I built the original version of MailFinch, an on-demand direct mail platform, in a few hours about six months ago. Today we’re sending a couple thousand letters a month and growing at a nice clip. Rather than give you hand-wavy advice about how you should do it, I’ll simply tell you how I did it.

MailFinch Product Roadmap
1) Core Product: Create Letter and Accept Money

  • I wanted people to be able to upload a letter and send it.
  • Before they actually

Using web analytics to boost sales

Written by Paul on January 28th, 2009

Today, thanks to the Internet, the amount of data available to any company with a website dwarfs anything you can build yourself. Web analytics programs track nearly everything that happens on a website, keeping a real-time record of how potential customers find the site, how they behave on it, and why they buy (or, more importantly, don’t buy) your stuff.

The wealth of data is so great — you might learn, for instance, that customers in Toronto typically spend three minutes …

Singles and Doubles: Using metrics to grow your business

Written by Paul on November 11th, 2008

In Profitable Growth is Everyone’s Business, Ram Charan puts it perfectly:

Focus on hitting singles and doubles. Home runs don’t happen every day or even every decade.

Everyone knows Tiger Woods is the greatest golfer ever and most people attribute that success to something vague and intangible, like talent or sheer luck. But, did you know that Tiger works out every day, runs for miles and wins less than 50% of the time? Did you …

Revisiting Drucker: What Gets Measured Gets Managed

Written by Paul on October 26th, 2008

Seems that everyone’s interested in analytics these days — well, maybe not interested, but there sure are a lot of people talking about analytics on the web these days. Regardless, it’s great to see that people are starting to see the value of clear dashboards and actionable metrics. Though, I do wonder how they made decisions without all the fancy new dashboards that are available out these days.

Peter Drucker once said, “What gets measured, gets managed.” Let that sink

Website Metrics 101: Conversion Rates

Written by Paul on October 4th, 2008

It’s interesting to watch an increasing number of mom & pop small businesses get online these days. There’s been no shortage of design shops and independent contractors that will charge a few hundred bucks to slap together some images and put up a website for you. Is it really worth it?

Unfortunately, most people have absolutely no idea how to determine whether they actually get any real value out of having a website. Let’s fix that today: read on for a …

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