Five Tips to Rethinking Your Personal Brand

Written by Paul on May 2nd, 2008

Ten years ago, Tom Peters defined personal branding:

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It’s that simple — and that hard. And that inescapable.

You already have a personal brand today. It’s a combination of everything you’ve done in your life to this point – it’s all of your accomplishments, your failures, your skills, your experiences and the stories you tell to tie it all together. If you haven’t already, it’s time to think about what your personal brand represents today and determine what you want it to be tomorrow. Starting today, I’m going to help you.

Here are five tips you can use to get started:

  1. See the big picture.
  2. Build community, but tend to business.
  3. Widen your lens, but narrow your focus.
  4. Organize for ideas.
  5. Be persistent.

Your personal brand is one of your greatest business assets – you’re either building or diminishing it on a daily basis. With that in mind, I’m going to be elaborating on my five tips over the next few weeks – stay tuned.

Better yet, signup for my newsletter and be the first to hear about some things I’ve been working on, including some stuff you’ll never see on this site and more.

Image Credit: Lisandro Moises

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4 Responses to “Five Tips to Rethinking Your Personal Brand”

  • You need to realize who you are before you build anything. If you create before you discover, then you will waste too much time re-creating your brand in the future.

    Start today by taking a good look at who you are.

    — 05/02/08 at 8:50 am

  • Hmmm, but at what point does consciously thinking about one’s brand interfere with authenticity?

    How do we strike the balance between “acting natural” and projecting the better angels of our nature?

    — 05/02/08 at 5:21 pm

  • @Dan Great point!

    @Chris That’s a great question, take a look at the first post “See the big picture” (linked above) to get my thoughts on how authenticity is intertwined with personal branding.

    — 05/15/08 at 11:54 am

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