Getting ahead should be routine

Written by Paul on July 13th, 2008

In this month’s Inc. magazine, A.G. Lafley, CEO of Procter & Gamble and Ram Charan took on a toy company with $4 million in revenue and 30 employees. The result was a seven-step routine for innovation:

  1. Select the strategy: Looking for an underserved market.
  2. Connect to customers: The social network as idea collector.
  3. Generate ideas: Brain-storming done right.
  4. Select an idea: Time to separate the good from the great.
  5. Prototype and test: Bring on the customers.
  6. Go to market: Cookies versus cookie dough.
  7. Adjust for growth: The process evolves.

One of my favorite lines from the article applies not only to companies but to you and me as well:

It’s not about brilliance. Valuable new ideas are the product of hard work and smart, disciplined processes.

Go check it out.

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