More on the “Thanks BP” project
A few days ago, I quietly launched a way for people to donate to the Gulf cleanup while taking a jab at BP. We sold ten letters in the first few minutes and it’s steadily grown over the past few days — yesterday, we won the #bpcarescontest.
I started the MailFinch “Thanks BP” project because I wanted to do something more than just donate to the cleanup. I wanted to get back at BP… ideally, without getting sued in the process. It turns out, other people wanted to do the same thing too.
As I write this, we’ve sold over 100 letters in the past few hours (incidentally, the “BP-covered Pelican” is the #1 favorite by a huge margin) and the orders keep rolling in — every penny we make on this will be donated to the Gulf Restoration Network.
When I see an oil-covered pelican on the news, I don’t say to myself, “That’s an oily scum-covered pelican.” No. I say to myself, “That’s a BP-covered pelican.”
So, do your part: donate to the cleanup, tell your friends about this or just do something. It’s our responsibility to make sure this doesn’t happen anywhere else on the planet.
Enjoy that post?
Subscribe via the RSS feed or email updates and get the latest posts without checking the site.
Want to think like an investor?
Explore Results Junkies
- Access and Community are more important than Capital, Deal Flow and Judgement
- Curation and Urgency: Two Requirements for any Startup (and Community)
- moving on: introducing dashboard.io
- Within Five Years, Most VCs will have a Partner Focused on Electronic Trading
- Founders, Their Startups and (the lack of) Storytelling
Yeah, I think you need those s...
by Justin Thorp on Curation and Urgency: Two Requirements for any Startup (and Community)
Absolutely agreed. After havi...
by Dave Gullo on Curation and Urgency: Two Requirements for any Startup (and Community)
That's the problem, it shouldn...
by Paul Singh on Curation and Urgency: Two Requirements for any Startup (and Community)
Agree 100%, but it seems that ...
by Tim @ An Entrepreneurial Life on Curation and Urgency: Two Requirements for any Startup (and Community)
Congratulations and all the be...
One Response to “More on the “Thanks BP” project”
Wow, that is cool.
I can’t do it, though, because my husband worked at BP until a year or so ago. No he had no part in the spill, neither his work nor his department did, but everytime someone says “BP go kill yourself” or something, I can’t help thinking a small part of that is directed at him.
But, I think this is a genius way to contribute to the community and get publicity. I mean, anything could have thought of sending letters for money, but MailFinch is perfectly positioned to actually DO it. That is sweet.
— 06/30/10 at 8:02 pm
Leave a Comment or a Question